Growth should show up in the business.
More activity is useful only when it produces valuable customers and a stronger company. We focus on the measures that tell that story.
Recurring revenue
Services a customer continues to need can make revenue more durable. Track new monthly recurring revenue, expansion within existing accounts and the share of revenue that repeats.
Healthy margin
Revenue only helps if the delivery economics work. Compare the customer price with the agreed wholesale cost and the time your team spends managing the relationship.
Sales momentum
Review qualified opportunities, progress through the pipeline and time to close. Define a qualified opportunity in advance: a buyer with a need tied to a service you can deliver, access to the decision path and an agreed next step. Divide qualified opportunities by held discovery meetings to understand fit; divide wins by decided opportunities to understand close performance. Keep no-shows and deals still in progress out of the wrong denominator.
Aya helps the team keep the context behind every deal and decide what to do next.
Customer outcomes
Retention, service quality and fit matter after a deal closes. Measure retention by a defined customer cohort and period, and read it alongside service escalations and expansion. A strong close rate is not a healthy result if delivery cannot keep the promise. The best growth comes from delivering the capability your customers actually need.