Pipeline Diagnosis Assessment
Take our comprehensive, multi-step pipeline assessment to discover your GTM bottlenecks and receive a personalized Revenue Blueprint.
What the Assessment Covers
The Pipeline Diagnosis Assessment is a guided, multi-phase questionnaire that evaluates your go-to-market architecture across four critical dimensions. At the end, you receive a customized GTM Architecture Blueprint delivered to your inbox.
Phase 1: Core Philosophy
Understand your fundamental approach to pipeline generation. Do you want to rent a managed service or own the asset? Is your sale transactional or consultative? What do you believe is the most critical piece to get right first — the person, the pricing, the technology, the brand, or the system?
Phase 2: Revenue Blueprint
Dive into the specifics of your revenue challenge. This phase covers:
- How urgently you need a reliable pipeline (ASAP, 90 days, 180 days, 1+ year)
- Who owns the pipeline problem (Founder/CEO, Head of Sales, or committee)
- What kind of problem you're solving (hiring, branding, pricing, or holistic revenue)
- Where your budget is going now (DIY, internal lone wolf, or commodity agency)
- Where in the pipeline trouble first starts (no meetings, low-quality meetings, or low close rate)
- Your realistic monthly budget for a revenue system
Conditional Deep-Dive
Based on where your pipeline breaks down, you'll answer targeted follow-up questions. If you're not booking enough meetings, we'll ask about team size and structure. If meetings are low quality, we'll evaluate your data sourcing and ICP definition. If close rates are low, we'll look at your sales process standardization and win rates.
Optional: Full ROI Projection
Before submitting, you can add a detailed financial ROI breakdown comparing your current model to a Revenue Engine. Enter your average LTV, close rate, contract term, gross margin, sales cycle length, and deal size for a complete analysis.
What You Get
- A personalized GTM Architecture Blueprint delivered to your email
- A diagnosis of your specific pipeline bottlenecks
- A recommended path forward based on your budget, timeline, and complexity
- Optional ROI projection comparing your current approach to the GTM Engine model
Start Your Pipeline Assessment
The assessment takes approximately 5-10 minutes and saves your progress automatically. You can return and complete it at any time.